The City of Alexandria announced on May 22 the launch of the Duke Street Land Use Plan Business Passport Program, which encourages community members to visit and support local businesses along Duke Street. Participants can win prizes by checking in at participating businesses using QR codes found on window or countertop decals.
The program aims to promote engagement with local businesses and foster a sense of community identity. Residents who visit the most unique businesses will be eligible for a $100 gift certificate, while second place receives $50, and third through tenth places receive $25 each. The program runs until the end of September 2026.
A full list of participating businesses is available online at alexandriava.gov/DukeStreetPlan and on the Engagement Hub at alexandriava.mysocialpinpoint.com/passport-program. The city said new businesses are being added regularly, encouraging residents to check back often for updates.
For questions or if business owners within half a mile of Duke Street wish to participate, Christian Brandt, Urban Planner, can be contacted by email or phone as provided in the announcement. Reasonable disability accommodations are also available upon request.
Alexandria provides services to residents, businesses and visitors within its defined boundaries as an independent city; it operates under a council-manager government where the City Council selects a manager for operations; it incorporates racial and social equity into its policies; maintains museums that enhance community identity by interpreting local history; documents African American heritage through sites like the Alexandria Black History Museum; and partners with agencies for archaeological research and preservation, according to the official website.
Looking ahead, organizers encourage residents to “get out there and show your love to Duke Street’s businesses” before the program concludes at the end of September.
